Monday, February 07, 2005

Product Sales And Consumer Training, Siemens Erlangen 1- 4 February 2005

how does it look like, when marketing team from around the world gathering in a training... discussing how to sell as much as they can, and beat the competitors as hard as they can ?
IT IS FUN ! hehehe...

Thanks to Mr. Bruder, finally they allowed me to join the PSC Training in Erlangen for CT part. The trainer is Mr. Mathieson -International merketing for CT.



The training divided into 2 parts :

Fisrt part......
theoretical and latest development in CT done by simenes -- They call it THE BULLETS.. :D
interesting part, of course : UFC and Z-sharp technology. 2 sensationl innovative technique sinde the slip rings and the multi slice era.. doing this Z-sharp gives you 0.3 mm detail resolution with dose characteristic as low as 0.6 mm ! amazing.. and also the UFC detector which enables this super velocity scanning happen.. the results ? Rotation time to 0.33, resolution to 0.4 mm and dose ? 66,67% less than ever !!

Second parts...
the real war began... huehehehe.. here explained how to compete with others competitor,.. key selling factors,..the minimum 4 bullets for each products.. competitor's weakness,.. siemens strength.. how to beat them.. how to show costumer: SIemens is.. faster, better, better,faster,better,... cheaper ? wait a sec !.. if only u sell Somatom Spirit u can compete with price,... or perhaps get one from refurbished system with SIEMENS PROVEN OUTCOMES 5 years warranty.. the price then so nice.. :)

after all.. itsnice to join the training.. it is a lot of fun.. and give me clear ideas how is the market for this Biomedical instrument worldwide..

1 comment:

Emil Mansur said...

Wesss... Jangan2 abis thesis langsung jadi Marketing Manager atau Director di Siemens Medical Indonesia nih? Ck..ck..ck. Asal nanti jgn teriak2 "Heute..heute..angebot von Siemens", hehehe...