Siemens LIFE
So.. What is this animal ? and what an application specialist do with that ?
Siemens said : Life provides exactly what customers need to get the most out of their investment throughout its lifecycle. With seven key programs that support the continuous development of customer skills and customer products. Enabling them to take technology further. Profitability higher. And patient care to the next level. It´s the framework for helping our customers meet their clinical and business objectives.
I said : with Life they just integrated customer care division.. all for one, before 2003, each BU has their own CC division and their own programs (SomatomLife, MagnetomWorld, USBridge).. with this Life they want to integrate all of it..so nothing new here.. as Costumer Care solution it still consist of common thing in CC division : consists of programs and after sales services...
so , of course one part of the programs is the EDUCATE.
Applications training is one way for transfering what clinician should know in order to optimize using those expensive instruments in daily clinical application. Its not make sense to give a sophisticated - modern toy to a boy, without telling him what he can do with it.. right ? ;p thus,clinician and doctors will be thoroughly trained in the use of new CT scanner to make sure that they gain maximum benefits from investment they made.
And thats what an application specialist exactly do !
They meet the costumer and travel around as well as the sales marketing guys do.. they understand how basically the instrument works as well as the physic-application guys do.. they concern about how the instrument's doing in the clinic/hospital as the clinician do.. and one thing: they care about the patient, as the doctor do !
well,.. actually that's too much.. :p
but to become an application specialist means, possibility to learn a lot of thing, get in touch with latest improvement in the instrument and get sympathy from clinician and doctor.. well, u teach them how to get the most from the instrument.. (they loves application specialist more than sales guys.. :p)
like we always said.. learn it, apply it and share it.. thats what a knowledge stands for ! :)
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